vision direct | baby eyesight | lose the cape

This post has been sponsored by Vision Direct, Europe’s largest online contact lens supplier. Graphic content and developmental vision information has been provided by the sponsor.  

As our babies grow, their vision is something we are all concerned about.

Vision Direct’s New Digital Tool Helps Parents Learn About Baby Vision

Did you know that newborn babies don’t have perfect vision at birth? Their eyesight develops as they grow. Vision Direct, Europe’s largest online contact lens supplier, has developed a new interactive tool for parents that allows them to experience a baby’s vision at different developmental stages during baby’s first year.

We think this is a really cool tool that allows you to have a better understanding for what is happening with your newborn baby’s vision.

At birth, a newborn sees shapes, light and movement but only in shades of gray. Here’s what a newborn baby sees:

vision direct | newborn vision | lose the cape

Funny, because we assume they are looking right at us with clear eyes in those first few months!

At six months, a baby can move her eyes quickly to track objects and begins to understand object permanence. Here’s what a six-month-old sees:

vision direct | newborn vision | lose the cape

You might’ve noticed that babies seem to all have blue eyes at birth. By the time they are ten months old, their eyes become the color they’ll stay as they grow up, though the shade may vary. Here’s what a ten-month-old sees:

vision direct | newborn vision | lose the cape

 

 

Finally, at ten-months-old, baby is seeing what mommy and daddy really look like!

Vision Direct has launched an online tool to show parents what their baby’s sight might be like as he or she grows older. Using the simple interface, parents can quickly shift from a newborn’s first view to the fully developed vision of a 12-month-old child.

 

  • Developed by opticians, this digital tool features a simple sliding scale to show the developmental stages of a baby’s eyesight.

 

  • Input your child’s age and the tool will give you some idea of what your baby’s field of vision, depth perception and color awareness might be like.

 

  • As you move the slider, you’ll notice colors and objects become sharper. For instance, a newborn will see only black and white while a two-month old will see only bright primary shades.

 

Brendan O’Brien, Vision Direct’s Head Optician and Chief Operating Officer, commented on the launch of the tool:

“We hope this will help parents understand how their baby’s vision changes during this critical time for development. The tool features helpful tips on how to support your child as they learn to focus, track objects and see colors.”

Vision Direct hopes parents can refer to this tool as their baby grows and use this resource to encourage healthy development.

As well as being the leading online retailer of contact lenses in Europe, Vision Direct is committed to being a leading resource for eye health and information.

 

Try the tool for yourself! Click here to try it now!

 

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